Merchants with multiple Shopify stores operating under the same brand but in different regions (using Shopify Markets or separate stores) are seeking the ability to allow customers to redeem loyalty points across all their stores, regardless of the store’s location. This is particularly relevant for businesses with a global presence, where customers may interact with different regional stores but expect a unified loyalty experience.

In the e-commerce industry, it’s common for brands to have separate stores based on countries or regions. However, customers expect a seamless experience across these stores, including the ability to earn and redeem loyalty points. Currently, there is no feature that allows loyalty points to be transferred or redeemed across multiple Shopify stores, limiting the flexibility for merchants with global operations.

Proposed Solution:

Develop a functionality that links loyalty programs across multiple Shopify stores.

Ensure that customers can accumulate and redeem loyalty points in any store under the same brand, regardless of the region.

Offer integration with Shopify Markets for a unified experience.

Impact:

Enhances customer loyalty and brand experience for multi-region businesses.

Encourages customers to shop across multiple stores, knowing their loyalty benefits are consistent.

Attracts more merchants with global operations to our platform.